As the single most influential creative force in advertising’s history, Bernbach served as an inspiring father figure to some of advertising’s most brilliant talents. His copywriters and art directors lived for his approval, competed to make his blue eyes sparkle, to produce work that would earn a Bernbachian smile. “What did Bill think?” was the question his Doyle Dane Bernbach people and clients would ask when new work was shown. Bernbach ruled. “I warn you against believing that advertising is a science.” — Bill Bernbach
George Lois is an eminent twentieth century American graphic designer, art director and author. He is recognized for the covers he designed for Esquire magazine during 1960s. The Museum of Modern Art showcased thirty-two covers that Lois designed for the magazine.
Herb Lubalin was a celebrated twentieth century American graphic designer. He is recognized for his collaboration with Ralph Ginzburg on three of Ginzburg’s magazines. The magazines showcased his artistic skills as he brought out the creative visual beauty of these publications. ITC Avant Garde typeface is one of his creations and it is mostly known for being a revision of art-deco.
Milton Glaser is a prominent twentieth century American graphic designer. His artworks had been exhibited at the prestigious the Georges Pompidou Center and Museum of Modern Art. He is recognized for designing the most trended logo of the century, I ♥ NY. His other notable designs include bullet logo that he designed for DC Comics and Bob Dylan poster. He founded Milton Glaser, Inc. in 1974 which is still successfully producing noteworthy artwork.
Paula Scher is a popular contemporary American graphic designer. She has worked relentlessly to revolutionize the graphic designing industry with her overzealous determination and creative work for over four decades. Her unabashed and iconic images found their way into American vernacular. Besides this, she is also a painter and an art educator, who became the first female to be offered the principal position at Pentagram in 1990s.