Olympic Design History

Olympic Pictograms: Design through History

In 1964, the Olympics began representing events in the Games through a set of intentional figures. Each event had its own pictogram, used all across the Olympics for promotion. These pictograms remain a significant part of how the Games communication. They are used on venue maps, programs and building walls, and as a result, they’re impossible to miss.



Munich Olympics through Otl Aicher

This site is an online resource of the 1972 Munich Olympics. It showcases the visual identity of the Munich Olympics through Otl Aicher and his teams’ iconic designs. They are a source of inspiration that will be shown here in a comprehensive fashion.

1972 munich olympics